Explorers are outgoing, adventurous, outdoorsy, knowledgeable and personable individuals who will share their love of the Canadian outdoors as they explore the Trans Canada Trail. As a brand, is all about encouraging Canadians to get outside and explore the Canadian outdoors. There may be no better way to embody this notion than by navigating the Trans Canada Trail. The Trans Canada Trail presently includes 17,000 km of trails, which traverse our great country from Vancouver Island, to the northern extreme of the Mackenzie River to the far coast of Newfoundland. Upon the trails’ completion in July 2017, the trail will extend to 24,000 kms across Canada. The brand was founded in 1885 and has a long legacy of supporting the Canadian outdoor experience. Products include a broad range of premium camping gear, footwear and apparel.